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Cannabis for a Cause

Cannabis for a Cause

Did you Know…

Breast cancer is the fourth leading cause of death in the United States. And yet with early detection and simple monthly self-checks, the 5-year survival rate is 98%. Knowledge is power when it comes to cancer (and cannabis!). Much like cannabis, the topic of breast cancer is still somehow taboo, but that’s all about to change in 2021 as we double down on personal wellness and self-care.

King’s Crew x The Check Yourself Campaign

King’s Crew is thrilled today to join the top retail leaders across California in launching CHECK YOURSELF, a first-of-its-kind statewide campaign aimed at raising awareness and funds for breast cancer prevention through the launch of Kiva’s first-ever collaborative product, a limited-edition Live Resin Lost Farm Passionfruit gummy benefiting The Keep A Breast Foundation!

“Keep A Breast is a 501c3 nonprofit devoted to breast cancer prevention through consumer education and the promotion of regular self-checks via the use of the exclusive Keep A Breast app that can connect users to virtual medical professionals as needed. Studies show that regular self-checks have led to the discovery of nearly half of all diagnosed breast cancers. Thousands of American women under 40 are diagnosed each year, making early detection a crucial tool!”

The First Ever 100% Live Resin Edible

This strain-specific, plant-based, Live Resin Passionfruit gummy (10mg THC; vegan) features the Banana Bubblegum indica-hybrid strain. Fresh-frozen at harvest, Live Resin captures the terpene and cannabinoid profiles exactly as they are at the moment of collection. This results in a distinctively richer, brighter, and more complex edible experience. This product aims to drive awareness with special info on the packaging to support Keep A Breast’s critical efforts to educate and empower young people to become their own best health advocates. We hope to raise over $20,000 for the nonprofit through donations!

Not in Long Beach, CA?

The CHECK YOURSELF campaign involves an unprecedented collaboration among California cannabis retailers. While the Lost Farm Live Resin Passionfruit gummy will be available for purchase at King’s Crew in Long Beach, CA., look for it at other leading dispensaries throughout the state, including Airfield Supply Co. (San Jose), The Apothecarium (San Francisco), Jayden’s Journey (Modesto), March and Ash (San Diego), Solful (Sebastopol), and Sweet Flower (Los Angeles).



January is the ideal time to work on health and wellness resolutions, but we’ll be spreading the word all year long! Check our social @kingscrewlb for more info on the campaign and exclusive giveaways. To learn more about CHECK YOURSELF, visit CheckYourself.funraise.org and consider making a donation to their great work!

#thekabapp #keepabreast #selfcheck #checkyourself

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